Wednesday 24 October 2012

17 comments:

Unknown said...

I recieved the same email this evening! Their website doesn't even exist yet.

Very interesting and informative post as always Jane x

Computergirl said...

Interesting post. I am selective about what I accept (and on a consideration only basis) but I do feel guilty if it takes me a while to blog- but hey I'm human and blogging isnt my only thing in life. Sometimes I wish it was but its not. I value a properly addressed email, my name is on my blog, and no its isnt Musings Computergirl!! xx

Unknown said...

I understand where you're coming from 100%; no one wants to be addressed as 'Blogger' or receive an email from a PR who has no idea re.the topic of their blog.

But what I don't understand is why you're always so hellbent on naming and shaming individual brands.

True, a pot of Vanish isn't a priority for a beauty blogger, but I'm sure the PR in question was just doing her job (with instruction from her boss) and there's no need for emails like this to be publicly outed.

That said, I understand some PRs could do a little more research, but there's no need for a public hanging.

Lauren

To ELLE and Back said...

I love these posts of yours Jane. It gives a real insight ot both sides of the fence - some things you would assume would be quite obvious but clearly there's still a lot to be learned by some.

Madame Keke said...

This is a very informative article, thank you!

xoxo Keke (Pakize)

http://madamekeke.blogspot.com

Beyond Blush said...

amazing post! :)
I agree with a lot of what you said, PR need to be more open with bloggers. I would much rather be told there were no more samples, that my blog didn't have enough page views, etc. rather than no reply at all. That's just not nice.
I once had a PR ask me to provide 5 email addresses of family/friends in exchange for product... umm no thank you! This was in the hopes of gaining 5 more clients in exchange for the one product they would be sending to me.

My Autistic Adventure said...

It's the biggest cause of upset to me when a relationship with a brand changes... with no explanation.

I would many times over prefer an explanation than to just have a brand stop dealing with me for no apparent reason.

Maybe I should toughen up, but really this isn't my job, this is my hobby. I can't stress highly enough this isn't about the samples, it really truly isn't, it's about a brand once upon a time completely keeping you in the loop about everything, but then not keeping you in the loop about anything anymore...yes sometimes there were samples, and I won't lie, I love getting samples, but its not that, its about relationships. Relationships that over the years I've put time and effort into building.

It saddens me that what actually seems to happen is that the relationship is built with the lovely PR person themselves and not so much the brand, so when that PR person then moves on, the relationship with that brand is effectively over.

That's not always the case of course, but it does seem commonplace these days and I know for a fact it's not just me feeling this, as your post backs up.

My Autistic Adventure said...

I just wanted to add to my original comment, that I do understand that I need to stand back and be less emotionally involved...it's hard, but I'm trying. On one particularly cringeworthy occasion I was more like a needy ex girlfriend than a blogger... still that was a long time ago and we live and learn, now I don't cry to the brands, I cry into my pillow instead ;)

Jayne said...

I love it when you write posts like this Jane. It's reassuring to know that many of us are in the same boat and that things are always changing and everyone needs to be aware of it.

Anonymous said...

Thanks for this Jane, I think your posts enlighten both pr's and bloggers and I hope this email does the same as your other posts have done.

Sometimes I wonder 'why did she not invite me to that event' or 'did she totally forget about me for this launch?' and it's not a nice feeling at all that you've been left out. My blog isn't the biggest out there but I have influence within a particular group of people that brands could really benefit from getting sales from so they're missing out!

Anonymous said...

Jane, ever considered launching an e-book on the ups and downs of beauty blogging? You've got some much experience and insight to share.

Ali x

Clare (SparklySexyCool) said...

Very interesting post - as usual! I would add that perhaps bloggers sometimes expect too much from PR agencies and clearly EXPECT samples - quite often I just want more info on a product or other shades in a range for example. I have seen so many bloggers literally filling their twitter feeds bombarding PR agencies with 'can I blog for you' posts (as well as to brands) - no wonder they get annoyed!

I have worked with quite a few different PR agencies but as my site has grown I'm actually only working with 2 or 3 - I like them, they are fun, polite, they 'get' me and the style of my site and therefore we work well together. I have also been helpful to them where I can be, always replying to them, discussing product, just generally chatting sometimes etc which builds a relationship - after all that is what it is essentially - a business relationship.

Clare x (www.sparklysexycool.com)

Eileen said...

I agree with Lauren about the mean spiritedness that was evident in Jane's Vanish anecdote and publication of the e-mail from that other fledgling company. I'm not a blogger, but it seems reasonable to me that companies would reach out to bloggers by asking them to try and then review their products. Stated or not, that is precisely why any company sends any blogger free products. It's business; not out of the goodness of their hearts.

Sometimes companies miss the target when offering a particular product to a blogger or they come across as impersonal when they address correspondance to Blogger. So what? It's certainy no reason for snarkiness or to feel offended. I'm sure the PR folks get clumsy and/or inappropriate requests for products that are simply addressed to PR all the time. I'm not saying that two wrongs make it right. I'm just pointing out that it is not a reason for indignation--righteous or otherwise. Put it in persepective. All it means is that the blogger and PR person haven't established a relationship yet.

I do enjoy these articles about blogging. They undoubtedly help those of you who do blog feel a connectedness by offering a place to share frustrations and concerns. I just feel the article could have been as effective without the specific swipes.

britishbeautyblogger said...

Hi Eileen and Lauren: I do think you have a point that maybe there was no need to name.. to be honest, it wasn't out of vindictiveness, it was more that I didn't really think about it. They were both such classic examples of what I get into my inbox probably (and no exaggeration) about 20 times a day and I feel a bit exasperated by it. It's like nothing is ever learned. It's not that I mind them emailing, but I really do mind them using business speak to imply there is something more when there isn't. It's a stretch to put a pot of cleaner on my blog and it simply isn't appropriate. But for both, they don't read my blog (they don't have to, it's not compulsory!) and I think to effectively target, you do have show at least a little knowledge of the blog genre. I am always far more responsive to those who have at least looked at the home page which is pretty much all that's required. I don't even object about not using my name since my name doesn't appear anywhere on my blog, I don't expect them to know it. So, I hope that explains a little better. I'm not bomb-proof and do get it wrong sometimes :-)

Tavia said...

Amazing and well written as always. I"m with you on the same page, I couldn't have said it better. :)

Ondo Lady said...

Great post and some excellent points have been made. We have certainly come a long way in blogsphere but there is still a lot of work to be done with the relationships between PRs and bloggers. Not everyone gets it and I mean bloggers as well as PRs.

Beauty Box said...

I'm actually surprised to read that bloggers expect to be paid to write reviews. I thought money was only involved when it's a sponsored post,i.e. an advertorial. I'm a bit disturbed that I could be reading some reviews by my favourite bloggers who were paid to review products - I don't think you could write a truly honest review in such a scenario. I do understand that full-time bloggers need to earn their $$ from somewhere but I think it should be declared the post is sponsored is some way.