Wednesday 5 September 2012

3 comments:

Susie said...

"negatively charged Colloidal Platinum to maintain the electrical balance in the skin.[...] it doesn't mean much to me, but what it does is align your skin cells in the same direction so that ..."

Humbug.

If you read something scientific in a press release or on the packaging and you don't understand it, don't assume that's because you don't know enough science. Your first thought should *always* be "Are they talking absolute bullsh...er...horsefeathers?"

At least 95% of the time the answer is a resounding 'yes'. And unless they can provide good, peer-reviewed scientific research showing otherwise, I'm confident this falls comfortably into that 95%.

Your skin cells are linked together into a fixed matrix. If they weren't, they would all fall off. Sticking some cream on the top - regardless of the electrical charge of that cream - is not going to magically make them all line up differently. And even if it did I can see no particular reason why that would improve the way they absorb moisture.

Susie said...

Of course that doesn't necessarily mean it's not good. It just really annoys me when companies make up ridiculous pseudoscience to baffle consumers rather than having faith in the fact that they have made the best product they can and trusting consumers to recognise that.

Emma said...

In regards to your comment Susie!! Anyone with any actual beauty experience or has been trained in any high end facial products such as La Praire would understand what Platinum does to the skin.

There is nothing fake or false about what this product actually does and if you tried it then you wouldn't have such a negative comment.

It's the best primer I have ever experienced in my career and I would highly recommend to anyone. No need for stupid comment!