I agree with you completely here. I never bothered with makeup in my youth, but now that I am hitting my mid-30s I am getting more and more interested in exploring more than just a colored lipbalm or eyeliner for the day. It has been kind of disappointong to see the overwhelming marketing campaigns of various companies for the 20-something and under generation, and less (interesting) efforts made for older women. Besides the standard "don't wear anything but neutrals because it will look tacky on older women" advice you can get from anywhere. Excellent marketing move by Illum., I hope it succeeds!
I think this is a great thing that Illamasqua are doing, I think so many older women are put off by the garish colours and the fear that they don't fit, it's about time makeup became more about all ages!
Um what is wrong with grey? Lots of women look great with it - it doesn't mean you have let yourself go, or are not bothering. The women in the picture looks great!
Hi Sarah.. nothing wrong with grey. But there is grey and there is grey. It can look sleek, sophisticated and a million times elegant, and other times it can just look very ageing. Think it depends upon how you wear it and also what you wear with it.
I'm in my early 50s and while I've always taken good care of myself, I do have to make more effort than I did when I was younger. I don't consider that fact to be a chore. Its one of the realities of growing older. And regardless of age, so long as you are realistic in your expectations, there's no limits but those you choose.
The colours in that collection are beautiful. I especially like that first eye palette and the red lipstick and nail polish.
You've really hit the nail on the head with your comments about older women and beauty. Tomorrow I'm launching a report entitled Older Women: The Forgotten Demographic -I interviewed women aged 54-90 to find out their usage of cosmetics & toiletries and their views on shopping, packaging, advertising and claims. I'm really hoping beauty brands will take note of it! If not, then there's no hope...
I love makeup and I'm 23. I can't imagine my life when I'm older without it. I know lots of women who are pensioners that use cosmetics as part of their daily routine and I know I want to be just like them! Illamasqua are so good at campaigns and bringing this issue to light is amazing!
@BBB True, I think we should just be careful sometimes, as a lot of older women feel self concious about the greying...my mother went grey in her early 20s, and has always rocked a fabulous silver bob despite feeling awkward. I suppose it can look as bad as a poor dye job! She swears by Lush's Daddy O shampoo to keep it from yellowing.
I also love seeing older lady rocking a dramatic lipstick!
8 comments:
I agree with you completely here. I never bothered with makeup in my youth, but now that I am hitting my mid-30s I am getting more and more interested in exploring more than just a colored lipbalm or eyeliner for the day. It has been kind of disappointong to see the overwhelming marketing campaigns of various companies for the 20-something and under generation, and less (interesting) efforts made for older women. Besides the standard "don't wear anything but neutrals because it will look tacky on older women" advice you can get from anywhere. Excellent marketing move by Illum., I hope it succeeds!
I think this is a great thing that Illamasqua are doing, I think so many older women are put off by the garish colours and the fear that they don't fit, it's about time makeup became more about all ages!
-Alice
shinyprettythings-alice.blogspot.co.uk
x
Um what is wrong with grey? Lots of women look great with it - it doesn't mean you have let yourself go, or are not bothering. The women in the picture looks great!
Hi Sarah.. nothing wrong with grey. But there is grey and there is grey. It can look sleek, sophisticated and a million times elegant, and other times it can just look very ageing. Think it depends upon how you wear it and also what you wear with it.
I'm in my early 50s and while I've always taken good care of myself, I do have to make more effort than I did when I was younger. I don't consider that fact to be a chore. Its one of the realities of growing older. And regardless of age, so long as you are realistic in your expectations, there's no limits but those you choose.
The colours in that collection are beautiful. I especially like that first eye palette and the red lipstick and nail polish.
Ali
You've really hit the nail on the head with your comments about older women and beauty. Tomorrow I'm launching a report entitled Older Women: The Forgotten Demographic -I interviewed women aged 54-90 to find out their usage of cosmetics & toiletries and their views on shopping, packaging, advertising and claims. I'm really hoping beauty brands will take note of it! If not, then there's no hope...
I love makeup and I'm 23. I can't imagine my life when I'm older without it. I know lots of women who are pensioners that use cosmetics as part of their daily routine and I know I want to be just like them! Illamasqua are so good at campaigns and bringing this issue to light is amazing!
Helen xxx
beautifullysuperfluous.blogspot.co.uk
@BBB True, I think we should just be careful sometimes, as a lot of older women feel self concious about the greying...my mother went grey in her early 20s, and has always rocked a fabulous silver bob despite feeling awkward. I suppose it can look as bad as a poor dye job! She swears by Lush's Daddy O shampoo to keep it from yellowing.
I also love seeing older lady rocking a dramatic lipstick!
Post a Comment