Wednesday 11 July 2012

9 comments:

ree said...

OMG love that idea!

Unknown said...

Unfortunately, there is not that much information to get further as this is a very simple initiative/idea. Google Carla De Preval, digital marketing director of YSL Beaute. You can learn more about the social media strategy.

G.

amola-tesouras said...

Lovely idea! However I strongly suspect this is merely a repackaging of an existing palette, the Pure Chromatics No. 1! I own one and the colors are spot on.

Jayne said...

OH WOW! I just love this idea, the fact that a brand as big as YSL has chosen to do something exclusive to a social network, makes me super happy. How amazing, I can't wait to see if anyone else picks up on this concept.

I know Lush used to do Lush Forum exclusives that went down super well, but I think this is just a tad more exciting (and beautiful!)

Simply, I love it!

candiinoodles said...

omg.... a YSL makeup palette dedicated to FB... that is ridiculous.

Anonymous said...

I think it sounds and looks quite 'tacky' to be honest...

Anonymous said...

I agree. Nice idea but looks cheap and tacky. Its certainly not luxury.

Delicate Hummingbird said...

hmmm, on the one hand it's quite fforward of them considering fb fans so much (content a bit lame, though), on the other hand i think the packaging design is quite cheap and ugly, makes me downgrade the tacky ysl packaging design even more now.


btw: thank you SO much for changing the video advertising!!!

Anne S. said...

I like the look of the palette inside, I don't think much of the cover of the box though. For a company as big as YSL I think they could have produced something a little better and more inspired for an exclusive, I know it's meant to be Facebook inspired but even so, they could have done a bit more. But with there only being 1,650 on offer to over 340,000 fans they'll have no problem getting rid of them,.