Still reading your post, but I think the link at the top is wrong? From the twitter linking, I think it's http://www.cosmeticsdesign-europe.com/ instead of http://www.cosmetics-europe.com/
It is scary how many more beauty products i've bought since reading your blog! It is true I read Glamour, Vogue etc but only really buy products that are discussed in blogs. I feel there is never enough info in magazines... Loving my Clarisonic too!
Hi, Stephanie Smirnov here, the PR person quoted in Katie Bird's article and president of DeVries Public Relations, the NY-based PR firm that worked with BlogHer on the study. Just wanted to make sure it's clear that we conducted the survey on a much broader group of respondents than just beauty bloggers. The 1000+ women who responded to the survey are a mix of those who publish their own blog, or simply read blogs. And the category of blogs included in the BlogHer network covers a vast variety of topics, well beyond beauty. Thanks for this post -- those of us in the agency world often feel frustrated when our marketing clients don't listen to our recommendations unless there's data to back it up. Although we've known intuitively for several years how influential bloggers are, research (the kind that influences marketers) had not yet been done to validate our instincts. Till now, that is!
Very interesting to know. And I completely agree with the findings. Since I started blogging about 6 months ago, I very rarely read magazines, but I buy far more beauty products and almost all are influenced by reading positive recommendations on other people's blogs.
blogging is the new magazine it seems when it comes to beauty. plus people get honest opinions instead of being sold at so it is much more personal and trustworthy information.
11 comments:
It says they the survey asked people who already read blogs. Surely the survey is flawed.
Thanks for posting this, it will be very useful for my dissertation. x
My view is people are jaded from adverts and prefer word of mouth recommendation - they identify more with it
Still reading your post, but I think the link at the top is wrong? From the twitter linking, I think it's http://www.cosmeticsdesign-europe.com/ instead of http://www.cosmetics-europe.com/
:wanders off to read the article and your post:
Thanks Galen..I've amended it now..should have checked the link before posting it...#bloggerfail! xx
It is scary how many more beauty products i've bought since reading your blog! It is true I read Glamour, Vogue etc but only really buy products that are discussed in blogs. I feel there is never enough info in magazines... Loving my Clarisonic too!
Thanks
Alex
Hi, Stephanie Smirnov here, the PR person quoted in Katie Bird's article and president of DeVries Public Relations, the NY-based PR firm that worked with BlogHer on the study. Just wanted to make sure it's clear that we conducted the survey on a much broader group of respondents than just beauty bloggers. The 1000+ women who responded to the survey are a mix of those who publish their own blog, or simply read blogs. And the category of blogs included in the BlogHer network covers a vast variety of topics, well beyond beauty.
Thanks for this post -- those of us in the agency world often feel frustrated when our marketing clients don't listen to our recommendations unless there's data to back it up. Although we've known intuitively for several years how influential bloggers are, research (the kind that influences marketers) had not yet been done to validate our instincts. Till now, that is!
Well, good to know. :)
Very interesting to know. And I completely agree with the findings. Since I started blogging about 6 months ago, I very rarely read magazines, but I buy far more beauty products and almost all are influenced by reading positive recommendations on other people's blogs.
blogging is the new magazine it seems when it comes to beauty. plus people get honest opinions instead of being sold at so it is much more personal and trustworthy information.
Great article here, and a valuable reference. Prior to reading this,
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