Independent beauty views and news from an industry insider.
So is this basically a Liberty's own brand? If so, I'd be interested to know if this is a bit of a one-off or a long term strategy. Do they plan to become like Body Shop and only stock their own stuff in the long run? And do they plan to become a brand in their own right that they can sell into other distribution routes? And should I stop asking industry insider questions on a popular blog?
Liberty has long had its own range of body lotion/bath oil/soap. I have been in love with their Grapefruit and Jojoba scent for the last few years but it's been increasingly hard to get when I visit the shop. They had a couple of other scents as well but the Grapefruit was my favourite. Does this new range replace the old ones then? I'll be very sad to see the Grapefruit and Jojoba scent go!
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