Great post Jane. I have a problem with brands claiming their products do outlandish amazing things. How come these marketing slogans and campaigns are making it to the mainstream in the first place? Should they not be stopped at inception by the powers that be for misleading and false product claims etc? I just don't get it.
Just this morning, moments before reading your post, I got an email from Estee Lauder that states that their Time Zone series will let you "Look 10 years younger in just 4 weeks."
I have a chuckle when comparing the advert that appears for Clinique's Even Better Clinical Dark Spot Corrector in UK and American magazines. Its the ad where there are eggs balanced next to the product.In the American ad the spots on the eggs disappear completely. In the uk one there is still some pigmentation on the egg.
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Great post Jane. I have a problem with brands claiming their products do outlandish amazing things. How come these marketing slogans and campaigns are making it to the mainstream in the first place? Should they not be stopped at inception by the powers that be for misleading and false product claims etc? I just don't get it.
Just this morning, moments before reading your post, I got an email from Estee Lauder that states that their Time Zone series will let you "Look 10 years younger in just 4 weeks."
I have a chuckle when comparing the advert that appears for Clinique's Even Better Clinical Dark Spot Corrector in UK and American magazines. Its the ad where there are eggs balanced next to the product.In the American ad the spots on the eggs disappear completely. In the uk one there is still some pigmentation on the egg.
I hate this obession with looking younger. I'd like my skin to look good but but I don't need to look ten years younger - the rest of me won't match!
i dont know how they got 'you will look 10 years younger' from '100% of subjects demonstrated an improvement in radiance and moisturisation'.
Actually I'm not surprised that they did put such a claim because they always use their "research study groups" as proof of results...
But even they can't get away with something as ludicrous as this statement...
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