Tuesday, 6 October 2009

5 comments:

Grace London said...

I think the biggest problem (and what these regs are designed to address) is when a review/post is presented as being a purely consumer review if it really isn't. This is why I'm always quite clear to distinguish "I bought this" from "I was sent this by the company/PR" when I write. A reader who comes across my blog can determine how much weight they give to each review accordingly - although if I think something is just okay, or not as good as x, I'll say so, even if it wasn't paid for, and if I'm totally meh about something I just don't feature it on my blog.

Being sent something isn't an obligation to review it, and if a PR is putting pressure on a blogger to review something in a certain way, I wouldn't want to have a relationship with that PR in any case. I blog for fun, and it should be that.

Clearly Beautiful Blog said...

Totally agree, Grace. And thanks for this post. It's great to see what exactly is the law. I hope all the top gurus are aware of this law because they really carry a lot of power and influence over naive young viewers who may end up financially or emotionally hurt.

http://clearlybeautiful.blogspot.com/

Music said...

I think it's a really good move to have that regulation in place, as not every blogger knows that you're supposed to say whether something is bought or "sponsored" by a company. Most of my reviews are done using things I bought or gifts from friends, and I specify clearly if it's from a company. Getting freebies doesn't change my view about a product, if it's a dud then it's a dud...

Invigilator said...

I do hope that other bloggers will read this post and take note. Eventually the time will come when legally this will be put to the test.

Lipstick Rules said...

Well said everyone. I agree! Will be interesting to see the long term impact of this legislation and the ongoing debate in blogsphere.