WOW I can't believe you spent literally a whole night in Selfridges to bring us this story. Thank you so much for doing this... amazing to read how it all happens step by step.
The pop up looks gorgeous and I love the sound of the perfumes, esp the Orange Tulle.
Really enjoyed reading this. The 'pop-up' looks fab. Nice to see behind the scenes too. My father in-law often builds very complicated shop-fits in the dead of night and there are many occasions when they have to think out of the box if pre-designed fixtures aren't fitting, or the area isn't prepared as it should be. Getting it up looking amazing and on time is the name of the game! These guys look like they did a great job.
Wow - really, really interesting! Cannot wait to smell them...but will have to wait until I come to London in December. How long will the store be in Selfridges, or is it permanent? How exciting for Jo, you - and us. My interest lies in Green Orange...
BBB, respect ... that post was dedication to the blog.
I signed up for the JOLoves emails. I'm not close to London, so £95 for a unknown and untested scent is too expensive for me. With the original Jo Malone I bought a box of half a dozen or so small bottles of different scents and worked out which I liked. I hope Jo does the same with JoLoves.
What a totallly fascinating and original insight into the world behind pop-up shops! And of course all shop fitting of this kind goes on after hours and we, the customers, have no idea of what happens behind the scenes. A great post!
This is such a fabulous post to read, I'd never thought about it before really! Im so glad you wrote about this because I'm in Selfridges thursday, can't wait to go and check it out!
I have been so looking forward to the launch of Jo Loves - Her original range pre EL was what I used to save up for and drag my OH up to London for, great atmospheric post. Thankyou x
I knew this happens at night cause you visit the store one day and is in one way then you go there the next morning to get that thing that you forgot and everything is changed
great job looks great
come and say Hi, we could start a stylish friendship The Dolls Factory
Thanks for sharing, Jane It must have been an amazing experience. I'd LOVE to try the new fragrances, hope they will be available in 50ml and 30 ml later as well. I wonder Jo plans to bring those outside the UK, too.
16 comments:
WOW I can't believe you spent literally a whole night in Selfridges to bring us this story. Thank you so much for doing this... amazing to read how it all happens step by step.
The pop up looks gorgeous and I love the sound of the perfumes, esp the Orange Tulle.
Sweet dreams!
Nic x
Really enjoyed reading this. The 'pop-up' looks fab. Nice to see behind the scenes too. My father in-law often builds very complicated shop-fits in the dead of night and there are many occasions when they have to think out of the box if pre-designed fixtures aren't fitting, or the area isn't prepared as it should be. Getting it up looking amazing and on time is the name of the game! These guys look like they did a great job.
Wow - really, really interesting! Cannot wait to smell them...but will have to wait until I come to London in December. How long will the store be in Selfridges, or is it permanent?
How exciting for Jo, you - and us. My interest lies in Green Orange...
BBB, respect ... that post was dedication to the blog.
I signed up for the JOLoves emails. I'm not close to London, so £95 for a unknown and untested scent is too expensive for me. With the original Jo Malone I bought a box of half a dozen or so small bottles of different scents and worked out which I liked. I hope Jo does the same with JoLoves.
What a totallly fascinating and original insight into the world behind pop-up shops! And of course all shop fitting of this kind goes on after hours and we, the customers, have no idea of what happens behind the scenes. A great post!
brilliant!
This is such a fabulous post to read, I'd never thought about it before really!
Im so glad you wrote about this because I'm in Selfridges thursday, can't wait to go and check it out!
What a lovely post! Fab read!
That scent sounds devine! Shame its such a hefty pricetag but I deffinately need to have a wiff of it!.
-x
Thank you for this - it's not often we get such an insight. And I'm amazed at your dedication - not only staying awake all night, but blogging too!
Hope you're sleeping as I type this!
Ambarina x
amazing post. really unique...really good idea.
I cannot wait to go smell all these! One of my fantasies was to spend a night in a department store (like in the film Mannequin)
I have been so looking forward to the launch of Jo Loves - Her original range pre EL was what I used to save up for and drag my OH up to London for, great atmospheric post. Thankyou x
I knew this happens at night
cause you visit the store one day and is in one way
then you go there the next morning to get that thing that you forgot and everything is changed
great job looks great
come and say Hi, we could start a stylish friendship
The Dolls Factory
Wow, love this post - feel like I was there with you!
Thanks for sharing, Jane
It must have been an amazing experience. I'd LOVE to try the new fragrances, hope they will be available in 50ml and 30 ml later as well. I wonder Jo plans to bring those outside the UK, too.
What an exciting thing to do, all night in Selfridges! And what a great post too, thanks for sharing it.
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