Well. it's about time magasines respond to the challenge of the blogging society. I think this would be the first stage towards turning the media world into a more user-friendly environment. But it will be a long time before thay start doing honest reviews - it's all about the advertising side of the problem...
I think these insider blogs are going to be a direction for the future and very smart. Into the Gloss in the U.S., and Eva Chen started a Tumblr--it's about immediate exposure to an audience from insiders and (most likely) before independent bloggers get access to the products. People will want to see the next new thing, so they'll definitely get a following. Great idea!
4 comments:
I don't normally read The Telegraph, online or off, but I might for this feature.
Well. it's about time magasines respond to the challenge of the blogging society. I think this would be the first stage towards turning the media world into a more user-friendly environment. But it will be a long time before thay start doing honest reviews - it's all about the advertising side of the problem...
I think these insider blogs are going to be a direction for the future and very smart. Into the Gloss in the U.S., and Eva Chen started a Tumblr--it's about immediate exposure to an audience from insiders and (most likely) before independent bloggers get access to the products. People will want to see the next new thing, so they'll definitely get a following. Great idea!
Great idea, smart move from The Telegraph!
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