I have a real bee in my bonnet about the lash inserts used in mascara adverts. What is the point? I want to see what a product can do not look at a picture of someone with great lashes. I admit I scoff at the Cheryl Cole shampoo adverts too...
To be honest though, don't we all know that all mascara adverts claim things that are never going to happen to our eyelashes? I don't even buy mascaras that are advertised anymore, at least I have never seen Guerlain Le 2 or Givenchy Phenomeneyes advertised and they really are very good. Even my short thin lashes look pretty good when I use those mascaras. Enter Lash Stiletto and friends and the effect is quite noticably different. So I'm cynical every time I see a mascara advert and don't bother with it anymore. Same with hair products. Or foundation. Or pretty much any beauty products. I rely on swatches and reviews by bloggers instead which are (almost) always honest.
But when did anybody ever believe anything they saw in an ad - be it for a beauty product (any beauty product), clothes or anything else? Doesn't everybody now it's all pure make believe?
Since when is this new news though? Every mascara add seems to either use inserts or photoshop. Not that it makes it any better but it's commonly done.
Lash inserts and hair extensions are so common now that I never bother to make too big a fuss, but take the ads with a pinch of salt.
It's far more interesting to google whether selebs have these extensions during their everyday routine, when they're not trying to sell a particular product. (Re. Elena Gilbert's long hair in Vampire Diaries).
Incidentally, found it quite interesting that as Georgia's lashes got bigger, her mouth also opened wider. Very random comment here.
Having worked at a well known mass market cosmetic brand for 2.5yrs working specifically on the media advertising, I know exactly where the industry stands... basically the 'top brands' like Rimmel and L'Oreal did it and made the lashes bigger in every new campaign. For the 'smaller brands' to even stand a chance at competing they started following suit, and slowly but surely their images started seeing lash inserts and photoshopping creeping in.
I don't agree with it and I think it's ridiculous, but I can understand why everyone now does it... When they don't, the sales just don't add up. Sad but true fact. It needs one of the bigger brands to stand up and say 'no more' for the industry to change. Nobody believes the images anymore anyway.
And FYI - one of my final adverts before leaving ended up on Watchdog because it was THAT ridiculous!!
I too laugh at Cheryl Cole's shampoo adverts, but what can you expect when they L'Oreal used to have Beyonce advertising their hair dye screaming 'Because I'm Worth It', when she was wearing a FULL WIG!
People need to use a bit of common sense when reading/watching Beauty adverts. Estee Lauder has 20 year olds advertising their renutriv moisturiser which is supposed to be for middle aged skin! Go figure
I love this post...don't even get me started on Cheryl Cole and her shampoo ads...drives me so mad. The L'Oreal adverts in general really grate me as I can never believe in any of them.
They all do it though, its the consumers now that has to be careful and think twice if they want to believe the add and then if they want to buy the product, unfortunately
I hate that lash inserts and post production enhancement is made as it gives a totally false impression and perhaps expectation by the consumer. I also think that we do seem to just expect and allow these things, we should all be complaining!
15 comments:
I have a real bee in my bonnet about the lash inserts used in mascara adverts. What is the point? I want to see what a product can do not look at a picture of someone with great lashes. I admit I scoff at the Cheryl Cole shampoo adverts too...
To be honest though, don't we all know that all mascara adverts claim things that are never going to happen to our eyelashes? I don't even buy mascaras that are advertised anymore, at least I have never seen Guerlain Le 2 or Givenchy Phenomeneyes advertised and they really are very good. Even my short thin lashes look pretty good when I use those mascaras. Enter Lash Stiletto and friends and the effect is quite noticably different. So I'm cynical every time I see a mascara advert and don't bother with it anymore. Same with hair products. Or foundation. Or pretty much any beauty products. I rely on swatches and reviews by bloggers instead which are (almost) always honest.
Lash inserts and hair extensions are a complete no-no.
But when did anybody ever believe anything they saw in an ad - be it for a beauty product (any beauty product), clothes or anything else? Doesn't everybody now it's all pure make believe?
Since when is this new news though? Every mascara add seems to either use inserts or photoshop. Not that it makes it any better but it's commonly done.
The most "natural" is probably Eva Longoria and L'oreal ;) Anyway, I don't know who buys mascaras based on the promo image these days...
Lash inserts and hair extensions are so common now that I never bother to make too big a fuss, but take the ads with a pinch of salt.
It's far more interesting to google whether selebs have these extensions during their everyday routine, when they're not trying to sell a particular product. (Re. Elena Gilbert's long hair in Vampire Diaries).
Incidentally, found it quite interesting that as Georgia's lashes got bigger, her mouth also opened wider. Very random comment here.
Quite right this is too. But I, like other commentor never believe the pictures for anything much...ever the cynic...
Having worked at a well known mass market cosmetic brand for 2.5yrs working specifically on the media advertising, I know exactly where the industry stands... basically the 'top brands' like Rimmel and L'Oreal did it and made the lashes bigger in every new campaign. For the 'smaller brands' to even stand a chance at competing they started following suit, and slowly but surely their images started seeing lash inserts and photoshopping creeping in.
I don't agree with it and I think it's ridiculous, but I can understand why everyone now does it... When they don't, the sales just don't add up. Sad but true fact. It needs one of the bigger brands to stand up and say 'no more' for the industry to change. Nobody believes the images anymore anyway.
And FYI - one of my final adverts before leaving ended up on Watchdog because it was THAT ridiculous!!
I never believe the beauty ads any more...
Why don't we just buy really cheap mascara and put the money we save towards lash inserts/falsies if that's the look we want?
I too laugh at Cheryl Cole's shampoo adverts, but what can you expect when they L'Oreal used to have Beyonce advertising their hair dye screaming 'Because I'm Worth It', when she was wearing a FULL WIG!
People need to use a bit of common sense when reading/watching Beauty adverts. Estee Lauder has 20 year olds advertising their renutriv moisturiser which is supposed to be for middle aged skin! Go figure
I love this post...don't even get me started on Cheryl Cole and her shampoo ads...drives me so mad.
The L'Oreal adverts in general really grate me as I can never believe in any of them.
They all do it though, its the consumers now that has to be careful and think twice if they want to believe the add and then if they want to buy the product, unfortunately
I hate that lash inserts and post production enhancement is made as it gives a totally false impression and perhaps expectation by the consumer. I also think that we do seem to just expect and allow these things, we should all be complaining!
Post a Comment