It's got my attention but the prices will put me off. The gloss looks very similar to the Pure Colour gloss Estee Lauder already do called Simply Pink (numbered 35)
It is interesting that you note that the Aerin line is not dissimilar to the "regular" Estee Lauder line. In my reading about the line, especially on the Estee Lauder website, I got the feeling that the company may be positioning Aerin to actually become the standard bearer of the brand. I don't know what the sales and perception of Estee Lauder are in the UK, but in the U.S., although the company is very well regarded, the Estee Lauder label itself is perceived as rather "old lady" and not trendy or hip. I would love to hear your thoughts on this!
Hi Nina... it is interesting to read your thoughts on this. I don't think we have the perception that EL is 'old lady' in the UK, but until the PR machine gets going this side most people haven't heard of Aerin. However, I think the press will love this range so it will really be a question of how much coverage it gets and whether there are ad campaigns in place to introduce Aerin. I know Aerin is very well known in the States but not here so only time will tell if she becomes as famous as her grandmother!
8 comments:
Do you know where this will be launching? It looks so beautiful I really want to look out for it! Thank you
I don't care too much about any of the negatives, I'm just looking and thinking WANT!!!
very nice products! i ll check them out i didnt know about them thanx ;)
http://caramellitsa.blogspot.com
oooh swooning, I'd def wear that gloss. I'm v excited about this, even though it's so commercial. I think I just want her life.
FYI anonymous, apparently Harrods will have the UK exclusive, with 20 other UK stores to follow, including Selfridges and John Lewis.
Gorgeous elegant colours ! That gloss is perfect. Do you know where they will launch the line ?
It's got my attention but the prices will put me off. The gloss looks very similar to the Pure Colour gloss Estee Lauder already do called Simply Pink (numbered 35)
It is interesting that you note that the Aerin line is not dissimilar to the "regular" Estee Lauder line. In my reading about the line, especially on the Estee Lauder website, I got the feeling that the company may be positioning Aerin to actually become the standard bearer of the brand. I don't know what the sales and perception of Estee Lauder are in the UK, but in the U.S., although the company is very well regarded, the Estee Lauder label itself is perceived as rather "old lady" and not trendy or hip. I would love to hear your thoughts on this!
Hi Nina... it is interesting to read your thoughts on this. I don't think we have the perception that EL is 'old lady' in the UK, but until the PR machine gets going this side most people haven't heard of Aerin. However, I think the press will love this range so it will really be a question of how much coverage it gets and whether there are ad campaigns in place to introduce Aerin. I know Aerin is very well known in the States but not here so only time will tell if she becomes as famous as her grandmother!
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