I was looking at the press bumpf for it earlier, and the wording is very wooly.
But, if the products meet EcoCert standards - which are very rigorous - then as far as I am aware it's a given that the products are organic (unless there are differing types of certs, which H&M should make clear), because they wouldn't be able to gain certification or use the trademark, without meeting the strict requirements EcoCert have.
We may just be reaching a point with organic certification where it's enough to know that bodies have the credibility to award a stamp and that's enough for a consumer - after all, I know a company with ISO 9001 certification is a good one with good standards and practices because it's an internationally accepted mark, but I don't have a breeze what they have to do to gain it!
This is always going to happen when organic products become a bandwagon choice for big businesses rather than an advised one. And if the info is hazy....it's like the old adage of no smoke without fire!
I think this Ecocert qualification might be for the individual organic ingredients they have used to make up the product, rather than the product as a whole. GREENWASH I cry! I'd rather they put the effort into making their packaging out of post consumer waste, that would be better for the environment than a couple of drops of organic apple juice.
Also the wording around the organic cotton is annoying, increasing the small amount of organic cotton they use by 50% is not the same as using 50% organic cotton in their collections, which is how it first reads. Cotton is the second biggest polluter in the world after crude oil!
It is so counter productive to do these half-arsed attempts at eco-launches. It just leaves a bad taste in the mouth about the whole brand.
This is a very woolly statement. I think they've mentioned that the "ingredients" meet eccocert standards, which doesn't mean that the product itself will.
Increasingly I'm realising that "organic" is becoming a buzz-word used to hide products which in all actuality aren't that natural. I'll be having a good look at these instore when they're released, I'll bet they're not as touchyfeely as they'd like us to think.
I think checking the "natural content" of your products these days is a much better indicator of the quality of your product than taking the label "organic" at face value.
I may have to change the name of Organic Wednesday. I know I've featured a few products where I've been taken in in the past.
I'm not loving this at all. It's certainly not a product I would ever try but I get annoyed with companies that prey on the "Tween"/younger consumers that might not have access to all the facts when it comes to how they spend their money. How many teens/hard working students are going to walk into that store, buy what they can with what little money they have and go along their merry way thinking they've done something good for the planet? It's pretty disgraceful really. I'd have more respect for H&M if they just sold it for what it probably is; a smelly shower gel in semi-recyclable packaging. At least then we'd all know where we stand. Confusing us with cleverly written spin and lots of jargon feels just the same as lying to me.
Then again, I really hope I'm completely wrong and they are doing what they can to be an ethical corporate machine. (Is that last bit an oxymoron?)
Companies know that consumers are more conscious about what's in their beauty products - all the big names have launched an 'organic' or 'natural' range. It's great for a high-street retailer to launch an organic range at an affordable price but you need information and claims to back it up and be honest and transparent about what's really in the pack.
If they want and wish to hold on in the cosmetic market they have to start with the organic range because today's youth are very conscious and this time for a very good cause.
10 comments:
I was looking at the press bumpf for it earlier, and the wording is very wooly.
But, if the products meet EcoCert standards - which are very rigorous - then as far as I am aware it's a given that the products are organic (unless there are differing types of certs, which H&M should make clear), because they wouldn't be able to gain certification or use the trademark, without meeting the strict requirements EcoCert have.
We may just be reaching a point with organic certification where it's enough to know that bodies have the credibility to award a stamp and that's enough for a consumer - after all, I know a company with ISO 9001 certification is a good one with good standards and practices because it's an internationally accepted mark, but I don't have a breeze what they have to do to gain it!
babe
sorry i know this is a bit off topic but do u know when mac spring forecast is going to be released in the UK?
ta in advance x
This is always going to happen when organic products become a bandwagon choice for big businesses rather than an advised one. And if the info is hazy....it's like the old adage of no smoke without fire!
I think this Ecocert qualification might be for the individual organic ingredients they have used to make up the product, rather than the product as a whole. GREENWASH I cry! I'd rather they put the effort into making their packaging out of post consumer waste, that would be better for the environment than a couple of drops of organic apple juice.
Also the wording around the organic cotton is annoying, increasing the small amount of organic cotton they use by 50% is not the same as using 50% organic cotton in their collections, which is how it first reads. Cotton is the second biggest polluter in the world after crude oil!
It is so counter productive to do these half-arsed attempts at eco-launches. It just leaves a bad taste in the mouth about the whole brand.
Rant, over and out!
This is a very woolly statement. I think they've mentioned that the "ingredients" meet eccocert standards, which doesn't mean that the product itself will.
Increasingly I'm realising that "organic" is becoming a buzz-word used to hide products which in all actuality aren't that natural. I'll be having a good look at these instore when they're released, I'll bet they're not as touchyfeely as they'd like us to think.
I think checking the "natural content" of your products these days is a much better indicator of the quality of your product than taking the label "organic" at face value.
I may have to change the name of Organic Wednesday. I know I've featured a few products where I've been taken in in the past.
I'm not loving this at all. It's certainly not a product I would ever try but I get annoyed with companies that prey on the "Tween"/younger consumers that might not have access to all the facts when it comes to how they spend their money. How many teens/hard working students are going to walk into that store, buy what they can with what little money they have and go along their merry way thinking they've done something good for the planet? It's pretty disgraceful really. I'd have more respect for H&M if they just sold it for what it probably is; a smelly shower gel in semi-recyclable packaging. At least then we'd all know where we stand. Confusing us with cleverly written spin and lots of jargon feels just the same as lying to me.
Then again, I really hope I'm completely wrong and they are doing what they can to be an ethical corporate machine. (Is that last bit an oxymoron?)
R x
I love this topic. I always believe in natural ingredients. I think they are much safer than others.
I believe it's what our friends across the pond would describe as 'baloney'.
Companies know that consumers are more conscious about what's in their beauty products - all the big names have launched an 'organic' or 'natural' range. It's great for a high-street retailer to launch an organic range at an affordable price but you need information and claims to back it up and be honest and transparent about what's really in the pack.
If they want and wish to hold on in the cosmetic market they have to start with the organic range because today's youth are very conscious and this time for a very good cause.
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