Wednesday, 12 August 2009

1 comment:

Claire Coleman said...

I don't necessarily want gratitude for supporting a brand - although I find it hugely two-faced that she positively dripped gratitude to a room full of journos at a recent launch, only to come out with something like this soon after.

The thing is, up to a point, I agree with her. The link between ads and editorial in glossies particularly does result in lazy, predictable journalism but the brands that she has worked with in the past have colluded and benefited from that sort of journalism so it seems a bit rich that she's now calling the press out on it.

Moreover, I totally agree with her argument that beauty is as much about science as hairdressing. But if she feels so strongly about that, then why is she not targeting people like me who write extensively about the science behind beauty?

Instead, it seems that freelance journalists who write for newspapers (that'll be people like me, then) get ignored by her brand and their agents, because they're too busy pandering to, and fake tanning, the sub-editor and the editor's secretary's second cousin on one of the glossies.